First, Skype. I feel like the last guy getting on the Skype train. The last hold out. Listen. It’s not worth it. The holding out part, I mean. Skype is pretty fantastic!

We just had a baby, yadda, yadda. My Mom was in town for a few weeks to help us get settled. Having her go home was a big, big change in our little guy’s life. But check this out. Two days later, Evan got to see and hear his Grandma again. Even better, he also got to see and hear his Nanna; and his cousins Kali and Kaitlyn got to see and hear Evan for the first time.

You can only say so much about the video phone concept, and I was still on the fence until we actually tried it. I’m sold. It is intoxicating.

Second is Netflix, again. I’m an old school Netflx subscriber. I left for a while, but came back for lots of reasons. I was bummed for a while that the Watch Instantly feature wasn’t available for Macs for a long time, but they finally came around.

So, last Tuesday I got a surprise Netflix disc in the mail. When put in my Wii, I get to watch all this stuff instantly on my TV. All this content right there to browse and watch. I’m a Dish Network subscriber and have a few minor complaints. The On-Demand stuff is slow; the broadband connection has never worked right with multiple customer service calls. In general we’re happy, but the Netflix/Wii system worked flawlessly within 5 minutes of the disc being taken out of the mailbox.

The timing of these is great, what with the baby leading to us continuing our homebody trend for a bit longer.

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However, the best line of the entire series passed with what I thought was very little fanfare.

Shirley Manson plays the T-1001 Terminator Catherine Weaver on the show. She is always quite awkward with her host’s daughter, Savannah. In last week’s episode, Savannah is missing her deceased father, because he used to sing some song to her to make her feel better. Shirley, the singer for the band Garbage, reassures her inherited daughter: “I’ll sing the song with you.”

And Savannah deadpans to her professional singer/actress of a mother: “But you can’t sing!”

Exactly my style of humor.

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He has polluted many a show that I like: New Amsterdam, Law & Order, Homicide, Kidnapped, even the movie The Usual Suspects! The moment he comes on screen, his ridiculous over-acting, over-pronunciation and faux-aggravation takes over. He ruins entire evenings for me, because he keeps getting jobs. Even in commercials for shows that I will never watch (South Beach, CSI,…), his ridiculous acting is apparent. I just don’t understand the attraction.

It’s not as if there is a mandate that this guy get a set number of jobs per year. Stop hiring him. Please? Maybe he’s smart with numbers and could go into accounting or something. I find faux irritation in accountants quaint.

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These are movies born from an era of an intense suspicion of the government. I’m a little young to remember it all (born in ’72), so I make a few suppositions: Vietnam, Nixon, the Kent State killings, MLK, JFK, RFK, Malcolm X, the Chicago Seven, theories that the US was behind a spat of coups around the world. The secrecy brought to light within the government, essentially confirmed people’s suspicions about other possible wrong doings by people in power. That in due time their other evil ways will be known.

The country was being run by this white male corporate/industrial/military power structure, and a class of younger white men made these great grainy movies. Everyone in the government is bad. The CIA, FBI, NSA, Congress, Wall Street… bad, bad, bad. The movies were mostly rated PG, but had a tiny bit of skin and swearing (there was no PG-13 rating, yet).

There’s a saying that historical movies aren’t about history, they’re about today. Conversely, these movies remind me of the ridiculous, secretive and bizarro-conservative administration we’re facing right now. They’re a sure reminder of the cyclical nature of government, culture and entertainment.

The modern equivalents would be Conspiracy Theory, Enemy of the State or, maybe, Michael Clayton. The government is an easy target. It’s hard to prove you aren’t hiding something.

My Favs:

• The Day of the Jackal
• Parallax View
• Marathon Man
• Three Days of the Condor
• All the President’s Men
• Chinatown (A little different than the others)
• The French Connection (Is the second one good?)
  
• Mean Streets
• The Conversation
• Capricorn One (A little late in the game, but still a good one)

I know Network is supposed to fit in here, but that one bugs me a little. Am I missing any others?

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Convenience is going to win, as it usually does. How do I know? I’m lazy, too.

But what of iTunes, I might ask. What with the current Video iPod and the forthcoming, “true” video iPod expected now in the first quarter 2007. Will iTunes do for movie downloads what it did for music and music video downloads? It is going to let us rent movies over iTunes. But, I’m beginning to have my doubts.

Here’s why: the primary use of movie downloads will not be viewing on a 2-inch, 3.5-inch or 5-inch screen. Listening to music is generally something people do alone. Movies, on the other hand, are usually watched in a group. The video iPod is great for people to watch old episodes of Rocketboom or last night’s Daily Show during their daily commute, but a 120-minute movie is a little too long, unless you’re on an airplane. And most won’t crowd around something the size of your palm. The primary viewing locations are going to range from 42-inch plasmas to 12-inch in-car DVD systems.

Even still, movie downloads are going to take off when the link from the computer to the TV is just as rote as connecting the DVD player. So satellite companies and digital cable companies already have a big headstart, since their machines are already plugged into the TV. Where Apple or another computer hardware company might make this happen is with a wireless connection, ala Wifi. See: Airport Express. I fully expect Apple next generation Airport Express to include a video output, letting my plug into the S-Video or HDMI port of my 37-inch LCD.

Keep in mind, sometimes the secret to the general population excepting a technology advance is by bringing a new piece of hardware into the house. It seems counter-intuitive that you can do great new things like buy movies over the Internet, with the same old stuff you’ve always had. So make it a new piece of hardware that’s affordable, aspirational, technical and easy (Refer to the iPod in 2001).

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From The Independent:
Despite the claims being made for the new players, some industry watchers believe the future of home movies and recorded TV shows lies not in physical players and discs but in cyberspace.

In the next few years, the arrival of internet video will allow people to instantly order and view films by broadband on their television sets; they won’t need a shelf of videos, DVDs or HD DVDs.

Adam Vaughan, online editor at Stuff, said the magazine viewed the battle of the formats as “a red herring”.

“It’s being talked about as a format war but we think we will just skip to internet video in the next few years,” he said.

“It’s a bit like SACD (Super Audio DC) and DVD-A (DVD Audio). We were promised that they would be the future of how to listen to music because they offered much better sound quality.

“But in fact everyone went for MP3, which is lower in sound quality, but more versatile. I think ordering movies over the internet will be more convenient.”

Check out the whole article.

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So, I quit. But I couldn’t stay away. After a few years of rental stores, I came back last year and I love it again.

I admire Netflix. It’s a mix of antiquated technology (USPS), current technology (DVD) and the future of technology (Internet). Brilliant. But I’ve always thought their days were numbered. There’s been a way to download movies illegally just about as long as you could download music from the awesome and original Napster. But bandwidth, memory capacity and lack of video quality did not lead to as quick adoption of movie downloads as music.

Well, the bandwidth problem is going away. Something like 42% of the country is on broadband. Computer hard drives regularly have upwards of 60 to 80 gigabytes and more. External hard drives are being used by less-than-geeky people. And blank DVD-Rs and CD-Rs are selling in insane numbers. The only issue still outstanding is quality. Simply, because the better quality you want, the more bandwidth and memory you need. And with people accustomed to DVD quality and 42 Plasma HDTVs the general assumption is that people will only aspire to get better quality and bigger TVs.

Well how about this?

Consumers have been known to sacrifice quality for the sake of ease and convenience. The sound quality of music CDs got thrown out with yesterday’s trash when Napster put the entire world of music at your fingertips at sometimes suspect MP3 quality. Using the computers of college students around the country is an incredible form of distribution.

And think back to the most referred to event in the history of consumer electronics – betamax vs VHS. It is generally acknowledged that BetaMax was the better technology, yet VHS won by having more partners and better distribution.

The concept of movie downloads, too, has more partners and better distribution.

And besides that: It’s Already Happening. Look at DirectTV, Dish Network, Vongo … These are video on demand sources that let you view a movie as many times as you want in a 24-hour period. The only thing that will hold up the concept of movie downloads is giving consumers the option to keep the downloaded movie file. I believe most people only buy DVDs for the repetition. So their kid can watch The Incredibles two times a day, everyday, for three months. But notice I said “hold up the concept” back there. That’s because it’s going to happen. Even if the movie companies get dragged along by the arm… by iTunes… or some college drop-out programmer in Albuquerque…

How you use technological band aids like TiVo, is going to be up to you. The little set-top boxes are going to all do the same thing: pull files on demand from a source on the other end of your coax cable, phone line or satellite dish. And if that sounds familiar, it’s because that’s what happens now, every time you log onto the internet.

NOTE: So I’ve finally realized the real industry drawback to movie downloads. There is a reticence on the movie studio and distributors part because they are running out of things to sell. TV shows to package, movie sets to compile. Movie downloads give consumers too much freedom. But, man, consumers are going to drag movie companies along, just as they did to the RIAA.

NOTE 2: It may be slow, but it’s coming… Netflix says mulling options for downloading and Apple’s iTunes Movie Store Hurdles – 2007?

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As a marketer, I’ve bought magazine ad space. I’ve bought local newspaper ad space. I’ve even arranged for an on-location radio event for a warehouse sale at our headquarters.

But couple those things with my knowledge as a media consumer (ie. I read magazines and watch TV) and I am an expert in my mind.

And advertising is going through some growing pains. To a large degree, advertising dollars are a zero sum game. There are only so many dollars that will be spent on advertising. The dollars get shifted around from format to format. Old forms of advertising die. Types of companies that advertise change.

Take radio. It’s gone from a national advertising medium to a local and regional advertising medium. But it’s still viable for local businesses. TV is giving way to the Internet. The best commercials made for TV never get shown on network TV but become an Internet phenomenon. Ad words and banner placement based on the context of the searches made by browsers is giving way to behavioral advertising over time.

Internet business models have gone from “make money by selling stuff” to “build a killer app that people use and sell advertising to those who want to make money by selling stuff”. That’s a big part of what caused the dot com bubble to burst. There are only so many dollars in the online-ad well. Even still, I am amazed at how many successful companies are still popping up with this model. Though I hear we are on another bubble. And what are the chances that at some point we’ll see Google-Like ads appear somewhere on the screen during your favorite TV shows.

But here’s my product placement vent. When I was reading the Fog, I was amused and engaged when I read that a bottle Ragu was smashed over someone’s head. Because we had a jar of Ragu hanging out in the cupboard. But now, if this were pulled off in a movie, I’d immediately view this as product placement, done for a fee by the movie producers, and call all of my friends to bitch about it.

Sure: TV, movie, music and pc gaming producers and artists need to make money on their product. I get it and support it. If TiVO, disappearing CD sales, slacking box office receipts and online digital media theft are going to eat up their profit, go ahead and make it up on the front end. But remember that if it looks like advertising or smells like advertising, it will look untrustworthy and suspicious. Make your creative people be more creative.

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