LECHTANSKI.NET

Let’s start with this. I am connected. I have a Blackberry. I blog. I tweet. I’m on Facebook. I’m LinkedIn. I have my own domain. This is all for both work and personal reasons.

I’ve found myself opening my Blackberry RSS reader at red traffic lights. I’ve had my lovely wife pull the Blackberry from my hands during dinner with friends. I’ve found myself watching TV while being logged onto Facebook, clicking through emails on my Blackberry and talking on the phone.

Frankly, I’ve hit a wall. It’s OK to be connected, but I have made the decision to not live my life connected moment to moment. Two things led to this decision.

1. A few years ago I was on a whale watching boat ride. Camera in hand, and hearing the oohs and ahhs of other passengers, I would swing around trying to capture the jumping whale on a memory stick. I was not very successful. And I didn’t get to actually see many of the whales because I was too busy staring at the LCD screen of my camera. Finally, I gave up on the camera and just started watching nature.
2. More recently I went to a marketing automation seminar a couple of weeks ago. Participants were encouraged to tweet the event in real time… during presentations. This seemed like a good idea, but I noticed that in order to tweet I needed to stop paying attention to the speaker. And then to follow the Twitter event feed, I was staring at my Blackberry, not paying much attention to the event itself. And to top that, most of the tweets were simple regurgitations of some of the key points of the person currently speaking.

I’m done. It’s over. I check my email when I have a second. I’ll tweet when something comes up (usually when I’m traveling).

As a marketer, I’ve been curious how these hyper-connected tools will be monetized. There is more to think about here. I’ve had my toe dipped in this water from a business perspective for a couple of years, but still, I’ve got to marinate a bit more on this.