Full story
Sure, there are only so many words in the English language. And being concerned with Branding myself, I understand the desire for a memorable and original organization name. But I have recently come upon a few company names that confuse me.
The late 90s brought us wacky, non sequitur company names. Ostensibly this was because of the quest for a unique .com url. So we got Monster.com, instead of jobs.com. Instead of Search.com we get Google.
But in some cases, I think we’ve gone round the bend. A few I’ve been seeing lately include:
- Survey Monkey – I would never send a survey to a customer that had the word Monkey anywhere near it. And I like monkeys as much as the next guy.
- Silverpop – This makes me think of either a metallic candy or being the first loser at the Olympics.
- Meltwater – If water is already melted, doesn’t that imply this company wants to charge me for something that has already been done?
- e{insert word] – To of course signify that your using electricity in your technological innovation.
- i[insert word] – Thank you, iPod.
I work for a rather conservative private company. As well, I get regular cold calls from company wanting to sell us services. To me the best names are ones that capture the essence of the product or service. And from a potential vendor perspective, I’d recommend using words that your potential customers will want to be associated with.
All this being said Survey Monkey is out there and doing fine, but I’ll stick with Constant Contact.
Comments
No comment yet
Don't be shy, express yourself ! ;)