Full story
I have worn Levi’s most of my life. My Mom wouldn’t put a pair of elastic-waist jeans on me as a toddler. She insisted on tiny pairs of Levi jeans, and to this day I have a pair of 501s in my jeans drawer.
So, there’s some brand recognition there.
You might have seen a recent Levi commercial. It’s nighttime and this skinny dark haired guy is putting on a new pair of jeans. As he pulls them up, he pulls the street and sidewalk below up into his apartment as well. On the sidewalk, he notices an attractive person checking him out from a telephone booth. He and the occupant walk off into the night.
The occupant of the phone booth? That’s where the plot thickens. There are two versions of the commercial and I just noticed the second.
In the NBC NFL Football version: A very thin brunette woman.
In the Bravo Project Runway version: A hunky blonde dude.
The same commercial, but with two different target audiences. The gay themed commercial was initially airing only on MTV’s Logo network, but the move to Bravo takes it into the mainstream with a very popular show.
Levi has apparently finally noticed that straight people like Levis, too. 
Comments
No comment yet
Don't be shy, express yourself ! ;)