LECHTANSKI.NET

This is the coolest story I’ve heard in a while.

I typically dig the songs from iPod commercials. Except for maybe that Eminem one. And I thought the new iPod Touch commercial followed along nicely with picking something catchy and safe. So, I clicked over to Google to see who the song was by.

What I found surprised me.

Sometime in September, an 18-year-old kid named Nick Haley put together his own iPod Touch commercial using video footage from Apple.com. He found a song he thought was perfect (it is), from Cansei de Ser Sexy named Music is my Hot, Hot Sex. He posted his project on YouTube.

Rather than send this kid a cease and desist letter, Apple emailed him to say they wanted it for their own. They re-cut it, got permission from the band and now you are seeing it five times a day.

His original cut commercial is a little rougher and doesn’t include the Foo Fighters. Check out the final cut.

Here’s what I love about this. This student has an awesome story that will get him laid for a couple of years. But also, this little known Brazilian band, CSS, now has their song featured on national TV, and is currently number 30 on the iTunes top 100 list. I think it is great that an English student has the power to help break an obscure band.

This is all, of course, hinging on whether or not this story is real. I hate being so cynical.